PALOMAR, SORRENTO, AND HIGHLANDER HIRE PERSONETTE

Interesting new development: These three condo high-rises have shucked local Realtors for the services of Personette, a Houston-based high rise condominium marketer. Sources tell me these units were not getting results, and they sought more intensive, on-site staffing, the kind Personette apparently specializes in. Personette’s sales team markets the units 24/7, with a salaried someone always at the condo, much like a model home. The firm was founded by Edith Personette in 1985 and displays the W Residences on its web site as one of their clients.