JUST WHEN YOU THOUGHT WHOLE FOODS WAS THE COOLEST COMPANY ON EARTH…

…It got cooler. To encourage commerce among local growers and vendors, WF has launched its “Go Local” program. Basically, anyone who connects WF to a local whose products they put on the shelf gets a $100 finders fee.

The press release:
Whole Foods Market® Seeks Passionate Food Enthusiasts to Recommend
Favorite Local Culinary Finds

New Program Engages Shoppers in Local Product Selection with Chance to Win $100 Gift Card

WHO: Whole Foods Market food lovers who want to share their scrumptious local finds

WHAT: Whole Foods Market will kick off a new annual program this June called the Go Local Product Referral Program. Food enthusiasts, shoppers and local growers are encouraged to email go.local@wholefoods.com with suggestions for exciting and delicious local products. Please include brand name, product name, and a short description. Buyers will review recommended products in search of distinct and exciting items that meet Whole Foods Market’s strict quality standards.

When a product is officially brought into area stores, the shopper that originally recommended that product will receive a $100 Whole Foods Market gift card as a token of appreciation for helping support local food producers.

WHEN: The entire month of June…and beyond.

WHERE: Whole Foods Market stores in the Southwest and Rocky Mountain regions, which include store locations in Texas, Lousiana, Colorado, New Mexico, and Kansas.

WHY: Supporting local farmers and food producers creates less strain on the environment, benefits the local economy, helps ensure the freshest, best-tasting product and keeps shoppers connected to the growing seasons.